Romanian political campaigns in the age of social media

Abstract

From public announcers and wall inscriptions to press and the audiovisual, any possible way of spreading the news became instantly an attractive opportunity for promoting people, products or ideas. Social Media made no exception – here, more than any other time or place, anything goes. Romania’s political agenda has witnessed various challenges raised by NGOs since the early 2000’s. This paper analyses few examples of Romanian political (and social) campaigns promoted and supported through Social Media. In present times, Social Media can prove to be the optimal instrument able to help us engage social actions and nurture communities of interest united by the aspiration of trying to change the world. Nevertheless, in times of great concerns, Social Media can prove to be as much damaging as it is useful.